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Channel: Scott Sokoloff, Data Insights Expert » Scott Sokoloff
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$200 to Fly, $400 More to Bring Your Bag

Airline after airline is approaching bankruptcy only to be rescued by another airline. At the announcement of most of these mergers the airline proudly proclaims that they will be taking the best of...

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What is the Value of Online Privacy?

Many people worry about what companies will do with all the data they are collecting on web behavior. Virtually every major website is keeping tabs your behavior through a variety of tags and various...

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Flash Crash Aftermath

It’s been months since the flash crash that caused several major stocks to trade at values close to zero for a few minutes before returning to a more reasonable level. Since that time several mini...

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Pricing to stay in business

How much does a single donut at Dunkin Donuts cost?  Calling around to a few stores I received the following 4 answers: $0.50, $0.69, $0.99, or $1.29? Are the stores charging $1.29 overpriced? Are the...

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Just Go to www…..

“Honey! Can you please Google again…. “ “But I just…”   “I know, I know…. but now try!!” Coffee brewing, bacon frying…. this is what my house sounds like around 10:00 am as my wife and I are...

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Equations that predict the future are among us.

“How accurate does my model need to be?” This is a question that I get asked all the time. The universal answer: It depends. Virtually any decision that a human makes can be modeled by the computer....

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Decisions, decisions….

We make decisions everyday. Some big ones, some not so big, and most without really giving it much thought. Should I wear the white shirt or the blue one? What route do I take on my way to work? Do I...

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Keep your friends close

How much value do your friends bring to you? Silly as this question may be, its one being asked in offices and boardrooms across the country. Companies are trying to understand how much a “fan”, a...

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Analytics is Priority #1

Studies, Surveys, and CEO’s all point to the same thing. Analytics and Data Insights are “The Top Priority” for companies....

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Gone Fishing?

If you don’t aim how can you hit your target? I’m amazed at how many times a week I get contacted for Data Insights assistance. Most of these requests go unanswered as they come across as bulk shotgun...

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